Mobile App Versus Web Site:
Which Is Better for Your Business?

Tue 3 May | 10 mins reading

In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.

One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.

The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021.

Differences Between Mobile Apps and Web Sites

One of the biggest benefits of mobile apps is that users can download them from an online store, allowing user to install them on their device. This gives users access to your app whenever they’re on their phone rather than their having to open a browser and go to your site. Even though users can access Web sites through browsers that run on any platform, users must type in a Web address or access the site through a search engine.

The Development Costs for an App Are Greater Than for a Web Site

Apps are much more difficult to create than Web sites so can cost your business quite a bit of money. Web sites, on the other hand, are much easier to build, partly because of the widespread availability of tools that make it easy for even beginners to create a site.

Search-Engine Optimization Is Easier for Web Sites

Although traffic on both Web sites and apps can help your content to rank higher in search results, Web pages have the advantage of easier search-engine optimization (SEO). Since Web pages are written in HTML, they can include more keywords and descriptions that can help them stand out in search results.

Apps Are More Difficult for Users to Share

Because apps target a specific audience of existing users, it’s more difficult for users to share them with other people across platforms. Users may be able to share information through the app, but they have to send it across multiple, discrete platforms. Web sites are much easier to share because users can simply copy and paste a page’s Web address and send it through an email message or social-media site.

Conclusion

Mobile apps offer several benefits over Web sites, including access to the user’s phone book and location services. However, their benefits might not justify your business investing in building an app. Generally, mobile apps are better for products that people use daily or on a regular basis. If you’re not sure whether your business falls in this category, conduct some market research to determine the right fit for your company.



Quotated : Mohamed Saied | UX Researcher

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